Strategic Plan 2020
Late last year the Chamber Board decided to engage in a strategic planning process in an effort to be intentional about the work done by the Chamber and to assure that we deliver the most value possible for your membership dollars.
Little did we know at the time that we would be undertaking this process during a global pandemic! In March we began a series of many, many meetings to walk through the process. We were led by consultant, Bill Keeler, who had worked with the board several years earlier to develop a guiding scope of our work. This time the process was much more intensive.
We began with a SWOT analysis – assessing our strengths, weaknesses, opportunities, and threats.
From there, we were able to really drill down to quantify our core values and beliefs which ultimately drive everything that we do. To make this a highly actionable plan we developed a purpose and put in place multiple targets and quantified key thrusts required to meet those targets.
Of course, all of this is to meet certain goals and to assure that we established key initiatives and corresponding metrics in both the short, mid and long term.
We were all aware that the current health crisis has a tremendous impact on the business climate – today and into the foreseeable future. We attempted to take steps to position the Chamber to respond to the evolving needs of the membership as we all adapt to the “new normal.”
The Board and the Executive Director are committed to monthly monitoring of the metrics set forth in the strategic plan and are ready to adapt should the need arise. One significant area that may be negatively impacted by COVID-19 is the Festival of the Grape. It is common knowledge that this event is the primary generator of annual revenue for the Powhatan Chamber. Thanks to the extraordinary efforts of many people over many years, there is a bit of breathing room in our finances. While operating reserves are not intended for long term sustainability you may rest assured that the Board and staff are committed to sustainability and a long, long future of supporting the business community in Powhatan County. We are pleased to be able to offer a 90 day suspension of dues as well as a 90 day free trial membership – our goal is to support the business community and that has never been more critical than it is right now.
Additionally, we are committed to embracing technology and maximizing its potential to deliver enhanced programming and relevant content. We have produced our first podcast, created a You Tube channel and have increased our presence on facebook and Instagram. While we are utilizing virtual meetings at this time because we are not able to meet in person, we plan to continue to hold virtual meetings in addition to our regularly scheduled face to face meetings as they are another tool in the tool box!
At the end of the day, the Chamber Board wants to increase member engagement because we firmly believe that we are better together!
Your Powhatan Chamber
We serve as a business resource that supports and promotes a healthy and vibrant community. Full-time representation and year-round results are rewards of belonging to the Powhatan Chamber of Commerce. The Chamber serves as both salesman and advocate for local business. It is our goal to promote local products and services while at the same time protecting business interests. A single voice can go unheard, but the collective voice of the Chamber is effective in helping to make Powhatan a wonderful place to work and live.